Welcome to Target Furniture

Target Furniture has been one of New Zealand's leading furniture retailers for more than 30 years. We're a 100% Kiwi owned and operated family business that is passionate about providing Kiwis with affordable furniture that doesn't compromise on quality or style.

Our Story

After opening Target Furniture in 1992, Monty Bielby launched the first franchise store in 2001 with a vision to help Kiwis create homes they love - and this is something we still pride ourselves on today.

In the early days, Monty worked closely with designers to craft a premium range of furniture. When importing gained momentum in the 90s, he moved the majority of manufacturing overseas to improve efficiency.

We now work with suppliers in China, Malaysia, and Vietnam to customise our furniture, ensuring it's the best fit for Kiwis wanting to furnish their dream home. We're also proud to support local and have a network of long-standing suppliers here in New Zealand, based in Auckland, Northland, Central North Island, and Wellington.

Today, Monty owns all seven Target Furniture stores nationwide, and his son, Rob Bielby, is Managing Director. Keeping the business in the family ensures that providing top quality, great value furniture that is both on trend and practical remains an integral part of the business.
Our Story

In the early days, Monty worked closely with designers to craft a premium and affordable range of furniture. When importing gained momentum in the 90s, he moved the majority of manufacturing overseas to improve efficiency.

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We now work with suppliers in China, Malaysia, and Vietnam to customise our furniture, ensuring it's the best fit for Kiwis wanting to furnish their dream home. We're also proud to support local and have a network of long-standing suppliers here in New Zealand, based in Auckland, Northland, Central North Island, and Wellington.

Today, Monty owns all seven Target Furniture stores nationwide, and his son, Rob Bielby, is Managing Director. Keeping the business in the family ensures that providing top quality, great value furniture that is both on trend and practical remains an integral part of the business.

Our Stores

Our seven stores nationwide are here to help you feel inspired about the vision for your home. Each store features a simple layout to hero our furniture on display because we believe that less is more when it's done right.

We want our customers to see a wide selection of what's available when they're in our stores. So whether it's product samples, fabric swatches, or even access to the website on screens throughout the store, we have everything you need to help you visualise your dream home.

Our
Vision

Our vision is to help every Kiwi create a home they love.

That's why we provide the inspiration, choice and service that makes furnishing a home simple. We're committed to putting people first in everything we do and value the important role that our team plays when it comes to inspiring and supporting our customers.

Our
Values

At Target Furniture, people are at the heart of what we do.

DREAM BIG

GO FOR IT

IN IT TOGETHER

Careers

We're committed to putting people first in everything we do. We value the important role that our incredibly talented 130+ team plays in providing the inspiration, choice and service that makes furnishing a home simple.

Whether you have a flair for design or are looking for your next career move, we might have the dream role for you, in our stores, support office or warehouse and logistics team. Be part of our journey, and get in touch today to find out more.

Click here to see our current vacancies.
VIEW JOB VACANCIES

Close to our Hearts

SUSTAINABILITY
We value sustainability within our operations. From recycling and refurbishing furniture in need of repairs to avoid landfill, to finding new, innovative ways to reduce our carbon emissions - sustainability is a core focus for Target Furniture.
SUSTAINABLE
SOURCING
ELECTRIC VEHICLE
PROGRAM
REPURPOSING
& RECYCLING